The Complexities of Sports Streaming Requires Continuous Testing

Adrian Garcia of Applause writes about how the intersection of streaming, sports, and gambling has created a dynamic and rapidly evolving landscape. As streaming technology improves and sports betting becomes more accessible, 需要对这些元素进行测试和整合，以使球迷能够无缝地享受体育和赌博.

Navigating the Streaming Seas: Paramount's Bold Moves and Future Challenges

In the ever-evolving landscape of streaming media, 派拉蒙第一季度财报电话会议揭示了一幅充满机遇和挑战的复杂图景. Amidst shifts in leadership and speculation around strategic mergers, Paramount stands at a crucial juncture. Dan Goman, Founder and CEO of Ateliere, 作者讨论了他们最近的举动无疑会对全球流媒体行业产生重大影响.

Singing in the Digital Subway: How Livestreaming Bridges Our Need for Connection

After human connection hit an all-time low in 2020, 人们涌向像Twitch这样的在线平台，填补我们突然集体经历的空白. Streaming quickly grew to accommodate passions of all kind, from gaming to cooking to sports and beyond. Lux Narayan, Co-Founder and CEO at StreamAlive, 概述了流媒体从对话氛围中受益的具体方式，并提供了流媒体可以实现这些交互以与观众建立联系的可行方法.

The Premium Environment Advantage in CTV Advertising

Vevo和Channel 4的一项联合研究发现，对优质电视内容有明显偏好的消费者增加了近50%. Roxanne Harley, Director of Client Strategy at Azerion, 解释了广告商如何适应这种消费者偏好的转变，并在CTV环境中优化广告放置策略，以有效和准确地达到增量, addressable audiences.

Beat the Clock: Live Sports Streaming at Scale

To succeed in streaming sports at scale, 流媒体必须致力于提供最好的视频质量和可靠的先进体验, all while cracking down on piracy. Synamedia的Simon Brydon详细介绍了如何在体育流媒体中覆盖所有基础.

The Rise of the Ad Tier: How Streaming Business Models Determine the Content We Watch

In the pursuit of catalyzing profit, 一段时间以来，大型视频流媒体公司一直在从根本上改变其增长收入和削减成本的方法, be it through layoffs, password-sharing crackdowns, licensing of catalog content to rival streamers, and, notably, the introduction of advertising tiers.

The (R)evolution Will Be Streamed: Shoppable TV in Our Living Rooms

UIC Digital的马克斯•海德沙伊德(Max Heiderscheid)在文章中谈到了可购物电视带来的机遇，以及在我们神圣的客厅里将内容和商业结构编织在一起的挑战.

The Future of Sports Viewing: Free Agent Fans

Matt Del Percio of Altman Solon discusses their 2023 Global Sports Survey, 这突出了当前流媒体体育媒体格局的碎片化，这使得体育迷成为“自由球员”，可以挑选和选择要付费的服务，以及为什么广播公司现在必须重新考虑其货币化模式.

Fan-Focused Future: Hyper-Personalization is Elevating Sports Streaming Experiences

Allan Nicholson在Harmonic讨论了当今体育直播中个性化的挑战和意义, and he outlines innovative personalization strategies, 强调广告技术在个性化中的关键作用，专注于提高盈利机会的目标广告.

How Open Caching is Enabling Broadcast-Scalable Streaming Success

Qwilt的Rachel Kahana Samet讨论了开放缓存如何使广播可扩展的流媒体成功, especially for live sports broadcasting.

流媒体的未来:内容、广告和互动体验的结合

Vubiquity和Amdocs的Raman Abrol讨论了流媒体的下一个阶段:内容的联合, advertising, and interactive experiences.

As Netflix Makes Its Gaming Play, Can It Avoid Alienating Users?

Netflix, which can trace its roots back to a DVD-by-mail rental business model, 在流媒体视频市场的未知领域中开辟了自己的道路，在某些方面仍然是这样. But how will Netflix do with its recent move into the gaming space? Aaron Jacobson of Zollpa Games explores the implications for the mega streamer.

How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV

Disrupted by the soaring costs of live game rights, changing viewing patterns, 消费者继续削减有线电视服务，转而支持流媒体平台, many regional sports networks (RSNs) are in meltdown. ViewLift的Rick Allen写了一篇关于rss采用OTT新模式的创新方法 & companion content for Android, Apple, Roku, Xbox & FireTV.

Post-Game Strategies to Help Brands Win the Super Bowl

In just a few months, 大多数美国人将坐下来观看一年中最大的赛事之一——超级碗. The big game is more than just an iconic time for sports fans, beer, and chicken wings, it's also one of the biggest and most talked about days of the year for advertising. Jenn Chen, President and CRO at Connatix, outlines the best strategies for maximizing advertising effectiveness after the game.

Instant Replay: Streaming Media Connect November 2023

Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, 深入挖掘第三季度财报电话会议数据，让新闻顾问们承担责任，并对该行业给出一个不加粉饰的看法. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.

YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets

YouTube may be too big to ignore. 广告商的问题可能是——它是否如此之大，以至于不必按规则行事? Lotame的Hunter Terry讨论了YouTube目前拥有的许多不同寻常和意想不到的广告优势，以及这对整个CTV广告行业意味着什么.

实时流监控在提高体育直播质量中的关键作用

Interra Systems的Anupama Anantharaman探讨了媒体内容质量控制和监控在向观众提供体育直播内容方面所起的关键作用，以及媒体内容质量控制和监控作为确保体育直播赛事高质量流媒体的最后一步的重要性.

Instant Replay: Streaming Media Connect 2023

ICYMI--Streaming Media presented its 11th Connect virtual conference August 22-24, with Evan Shapiro as host and MC, a cracking keynote from NBCUniversal VP Quincy Olatunde, 以及12场动态小组讨论，由行业知名人士分享他们的专业知识，主题涵盖OTT、FAST、生成式人工智能、新兴编解码器、边缘传输、大规模流媒体等. The full archived conference is available right here!

Musk vs. Zuckerberg: The Future of Interactive Livestreaming Takes Center Stage

Agora的瓦妮莎·穆林讨论了备受期待的——不可否认也是奇怪的——科技巨头埃隆·马斯克和马克·扎克伯格之间的直播格斗比赛, 以及X和Meta都可以从流式传输事件中提取最大价值的方式.

How ESPN Could Break the Cable TV Model

Ian Greenblatt of JD Power discusses the rise of ESPN, its entrenchment as a cable TV subscription must for any sports fan, 以及为什么它现在准备推出一个完整的独立流媒体平台，以打破有线电视捆绑.